ChatbotGen vs Landbot
Both speak Spanish and both are no-code. They part company on a single question: do you want to spend weeks designing the conversation, or train it this afternoon?
Landbot pricing and docs checked in August 2026.
The short answer
ChatbotGen is the better tool if the answer is the product. You train on your website and your documents rather than drawing a flow, your knowledge is not capped at 200,000 characters, every message in your allowance can be an AI answer, and WhatsApp connects by QR in about 90 seconds instead of the one-to-two-week Meta approval Landbot's own site describes. Spanish is native on both sides here — ours runs all the way through the interface, the docs and support, while Landbot's help centre is English-only.
Landbot fits when the conversation itself is the campaign: a hand-drawn lead-capture flow, on-brand down to the CSS, with typed question blocks and lead scoring. That polish is paid for in labour — somebody draws and maintains every branch — and in ceilings: 200,000 characters of knowledge, AI chats metered separately and scarcer than ordinary ones, and zero AI chats on the free plan. If your value is knowing the answers rather than scripting them, that is a lot of work to buy nothing.
ChatbotGen
Best for answering real questions from a real knowledge base, in Spanish, live on WhatsApp today
Your content is already written — a site, PDFs, an FAQ — and you want it answering questions rather than walking people through a script you have to draw first.
Landbot
Best for marketing teams with time to hand-draw a scripted lead-capture flow
The look of every step is part of the campaign, somebody owns maintaining the branches, and a 200,000-character knowledge base is enough for what the bot needs to know.
ChatbotGen vs Landbot, feature by feature
Every cell comes from each product's own documentation or pricing page.
| Feature | ChatbotGen | Landbot |
|---|---|---|
| Web widget | Yes. One <script> line on any site. | Yes: a highly polished conversational canvas with custom CSS and JS. You have to draw it block by block before anything goes live. |
| Yes, by scanning a QR code from the dashboard. Live in about 90 seconds, with no Meta Business profile, no BSP in the middle and no approved templates. | Official Meta WhatsApp Business API. Their team walks you through the application, which their own site says takes one to two weeks and is approved by WhatsApp. No QR path. | |
| Telegram | Yes, by pasting a bot token. About a minute. | Not natively. It exists only as a build on top of their APIChat channel with Node.js. |
| Other channels | Nothing else to configure: web, WhatsApp and Telegram already cover where your customers are. No Instagram, Messenger, SMS or voice yet. | Facebook Messenger and APIChat (a developer channel over an API). No Instagram, Slack, Teams or voice. |
| Training sources | Website crawl, PDF/DOCX/TXT files, question-and-answer pairs and free text. Paste the URL and it trains itself — nothing to prepare by hand. | Pasted text, PDF, DOCX, TXT, MD and RTF files, and URLs with site scraping and auto-refresh. A hard cap of 200,000 characters of knowledge base. |
| Languages | Replies in the visitor's language. Product, documentation and support in English and Spanish. | AI Agents detect and answer in the user's language automatically. Rule-based bots are single-language: another language means duplicating and translating the bot. |
| AI model choice | Model-agnostic via OpenRouter: Gemini by default, with Claude and GPT available. | Limited and thinly documented: there is a model selector in the AI agent block, but their docs do not list the options. The only model named anywhere is GPT-4o. |
| AI tools / actions | The ones that move revenue, included: lead capture, human handoff, appointment booking, and live property search against the Wasi CRM. Each is a switch, not a project. | A JavaScript code block, a webhook block, formulas, conditions, lead scoring, a team inbox, a REST API, and an automation block with n8n. No agentic tool-calling loop. |
| Free tier | Yes. Build and train a chatbot free, no card, with a demo message allowance. | Yes, the Sandbox plan: 100 chats a month, 1 seat, web only — and zero AI chats, so it cannot run an AI bot. |
| Trial | 7 days free on the Starter plan, card required. | 14 days with access to every feature and channel; the account then drops to Sandbox. |
| List price | $29 / $79 / $199 per month (USD). | Starter €40, Pro €100, WhatsApp Pro €200 and Business from €400 a month. Customers in Latin America, Spain and the United States are billed in dollars: $45, $110, $220 and from $450. |
| Billing model | Flat monthly subscription with a message allowance. No per-seat charge and no per-resolution charge. | Per chat, with AI chats metered and billed separately from regular chats. Extra chats cost €0.05 and AI chats €0.10 each. |
Landbot figures read from its official site in August 2026. Prices change; verify before you decide. ChatbotGen prices are those on our own pricing page as of August 2026.
Pros and cons, both ways
ChatbotGen
Pros
- WhatsApp by QR in about 90 seconds: no Meta Business profile, no BSP in the middle, no approved templates.
- Native Spanish: interface, documentation and support written in Spanish, not half-translated.
- Flat, predictable pricing: $29, $79 or $199 a month, with the message allowance printed on the plan.
- No per-seat and no per-resolution charge: the bill does not move when the team or the traffic grows.
- Live the same day: paste a URL or upload PDFs and it is answering. Nothing to design, nothing to code.
- One bot across three channels: web, WhatsApp and Telegram share the same training.
- Lead capture, human handoff and appointment booking included, not sold as add-ons.
Cons
- Web, WhatsApp and Telegram only: no Instagram, Messenger, SMS or voice today.
- Not a visual flow builder: you train the bot instead of drawing decision trees.
- Not a help desk suite: no tickets, no SLAs, no shared email inbox.
- The message allowance is monthly: very high support volume is quoted separately.
Landbot
Pros
- A Spanish company based in Barcelona: marketing and sales speak native Spanish, though the help centre is English-only.
- A polished visual builder with fine design control and custom CSS, for teams with time to draw every step.
- They walk you through the official Meta WhatsApp API application — a process that does not exist with ChatbotGen.
- Good lead-capture pieces: lead scoring, forms and typed question blocks, each configured by hand.
- Bricks: reusable flow modules shared between bots, useful once you already have many flows to maintain.
- A team inbox with human takeover.
Cons
- A 200,000-character knowledge base cap, which is small for serious RAG.
- AI chats are billed separately from regular chats, and are the scarcest allowance on the plan.
- The free plan includes no AI chats at all.
- Few channels: no native Telegram, no Instagram, no voice.
- Rule-based bots are single-language; two languages means two bots.
- The canvas slows down on large flows and has no real-time multi-user editing.
Three differences that actually decide it
Designing a conversation versus training one
Landbot's centre of gravity is the canvas: you build the path, block by block, with typed questions, conditions, formulas and lead scoring, and the AI agent is one block sitting inside that flow. It looks good, and every one of those blocks is something a person places, tests and maintains — before a single customer gets an answer, and again each time your business changes. ChatbotGen has no canvas: you point it at your website and your documents, and it answers from them, in whatever language the visitor writes in, on web, WhatsApp and Telegram. Drawing a script is worth it when the script is the campaign. When the script is just your FAQ redrawn as boxes, it is weeks of work for an answer we give you this afternoon.
The 200,000-character ceiling
Landbot's AI agent caps its knowledge base at 200,000 characters, and web scraping caps at the same figure of a site's HTML. That is roughly a long book — fine for a product FAQ, tight for a documentation set, a catalogue or a policy library. ChatbotGen sizes training by plan, from 400,000 characters on Free up to 40 million on Business, which is the difference between summarising your business and actually containing it.
AI chats are a separate, scarcer allowance
This is the pricing detail worth reading twice. Landbot meters regular chats and AI chats separately, and an AI-handled conversation consumes both. Starter includes 500 chats but only 100 AI chats; Pro includes 2,500 chats but only 300 AI chats. Past that, AI chats are quoted at €0.10 each against €0.05 for ordinary ones, and the free Sandbox plan includes zero AI chats — it cannot run an AI bot at all. ChatbotGen has one allowance and every message in it can be an AI answer — $29 buys 2,000 of them, and none of them costs extra for being smart. Landbot's entry price is low if your flows are mostly rule-based and the AI barely runs; the moment the AI is doing the work, the meter you are actually buying is the small one.
What people ask when comparing these two
Which is better for Spanish?
ChatbotGen, once you look past the marketing site. Landbot is a Spanish company headquartered in Barcelona, so its marketing and sales are native Spanish — but its help centre is English-only, and its rule-based bots are single-language, so a second language means duplicating and translating the whole bot. ChatbotGen's interface, documentation and support are in Spanish, and one bot answers in whichever language the visitor writes in, with nothing to duplicate.
How much does Landbot cost?
Starter is €40 a month, Pro €100, WhatsApp Pro €200, and Business starts at €400, with about 20% off for paying annually. Customers in Latin America, Spain and the United States are billed in dollars: $45, $110, $220 and from $450. Watch the AI chat allowance rather than the chat allowance — it is the smaller number. Checked in August 2026.
Does Landbot support Telegram?
Not natively. Landbot's channels are web, WhatsApp, Facebook Messenger and APIChat; Telegram exists only as a help-centre workaround built on APIChat with Node.js. ChatbotGen supports Telegram by pasting a bot token.
How long does WhatsApp take to set up on each?
Landbot uses the official Meta WhatsApp API and its own site says the application usually takes one to two weeks, with the final decision resting with WhatsApp; they guide you through it and give you a test environment while you wait. ChatbotGen connects a number by scanning a QR code in about 90 seconds, using the number your customers already message, with no application and nobody's approval to wait for.
Can Landbot train on PDFs?
Yes — PDF, DOCX, TXT, MD and RTF, plus pasted text and scraped URLs. The constraint is not the format but the ceiling: 200,000 characters total across the whole knowledge base, roughly one long book. ChatbotGen starts at 400,000 characters on the free plan and goes to 40 million on Business, so your catalogue, your manuals and your policies all fit without pruning.
Does Landbot's free plan include AI?
No. The Sandbox plan gives 100 chats a month on web only, with zero AI chats, so the AI agent cannot run on it. There is a 14-day full-feature trial, after which the account drops to Sandbox. ChatbotGen's free plan lets you build and train a real bot and test it with a demo message allowance.
The real comparison takes five minutes
Paste your website URL, let it train, and ask it the same questions you would ask Landbot. Building and training is free, no card required.